THE GRASSROOTS ECONOMY
Entrepreneurship In The New Economy
It requires tenacity and resilience to be an entrepreneur, but much more so when the obstacles are greater than market forces alone. Entrepreneurs in distressed communities often face additional challenges when striving for success. This means they have to become even more strategic and resourceful. The new economy has cultivated a variety of ways to produce more than one stream of income. While this has become the new norm for many households and families, others have had to operate within this reality for decades.
Since microenterprises comprise the majority of small business activity in the US, many organizations have begun focusing efforts on supporting microenterprise in order to spur economic growth in disinvested communities. This usually involves training and business coaching, along with tools to provide access to capital.
Further advocacy requires thinking beyond support at the neighborhood level. All businesses need exposure to a broader market in order to grow. Grassrootsgig empowers emerging entrepreneurs by combining an ecommerce platform with an online support community together in one place.
Is driven by the grassroots economy.
CAPTURE NEW MARKETS
Microenterprises need exposure to a wider audience in order to grow and make more revenue.
CONNECT WITH OTHERS
Microenterprises are typically fragmented, isolated, and only able to focus on gaining minimal market share based on local community context. This offers access to an ever-expanding network of other microenterprises along with potential buyers, supporters, and patrons.
Most websites providing entrepreneur-driven content don’t include emerging or microentrepreneurs, particularly with marginalized communities. Gigroots broadens the scope by focusing on entrepreneurship among people of all different backgrounds, spanning neighborhood and communities across America.
SHARE YOUR STORY.
Our weekly blog features stories of entrepreneurs from communities across the United States, and their journeys of moving
from ‘micro to mainstream’. Sign up today to share your story, promote your business, and form new relationships with others whose gigroots run deep.